She continued: 'By twenty minutes levels have reached a maximum and drinkers will feel euphoric, stimulated and alert from the sugar.

Well known brands of energy drinks include Red Bull, Rockstar and Monster.Įmer Delaney, a dietitian and spokesperson for the British Dietetic Association told The Telegraph that energy drinks don't linger in the body but the ingredients quickly pass through and within ten minutes they reach the intestines where sugar is absorbed, leading to higher blood sugar levels. Companies often have sponsorship deals with extreme sport franchises, presumably to sell the message that energy drinks are edgy and energetic.' 'Energy drinks are marketed for their perceived or actual benefits as a stimulant, for improving performance and increasing energy. Many pubs and clubs will sell jugs or 'fish bowls' of Red Bull and vodka. 'It is now commonplace, especially among young people, to mix energy drinks with alcoholic spirits.

They go on to explain: 'They were originally introduced in Japan during the 1960s and became increasingly popular in Europe during the 1980s and 90s, possibly due to the rise of rave culture. The NHS website defines energy drinks as 'a non-alcoholic drink that contains caffeine, taurine (an amino acid) and vitamins, in addition to other ingredients'. They can cause a number of serious problems for pregnant women who consume them - including late miscarriages, low birth weight and still births.Ī study published in the Interantional Journal of Health Sciences in 2015 also found that excessive energy drink consumption is also linked to anxiety, insomnia, gastronomical upset, headaches and diuresis. These include caffeine overdose (which can cause nausea and vomiting, palpitations, convulsions, high blood pressure, and in some cases even death), type two diabetes, sensation-seeking behaviour, poor dental health, obesity and neurological and cardiovascular system effects. According to a study by the World Health Organisation, which was shared by the NHS, the caffeine content in energy drinks can pose some major health risks.

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